Branding and Full Service Retail Strategies for a Whimsical Boutique

Client: Picnic

From day one, I served as the brand designer for a women's clothing and home goods boutique, shaping the brand's distinctive voice and visual identity. I worked to launch and establish the brand, spearheading multi-channel paid and organic media campaigns, and developing a robust e-commerce platform with my own product and on-body photography.

As the brand continued to grow, I played a pivotal role in the development and launch of two storefronts - starting with a cozy 1,200 square foot neighborhood shop, and later scaling operations up to a 10,000 square foot showroom. I implemented consistent display standards and trained the retail staff on an order fulfillment and inventory management system that I had created.

  • Services
  • Creative direction
  • Visual Identity
  • Brand Strategy
  • Campaign design
  • UX • UI Design
  • Front End Development
  • Environmental Design
  • Deliverables
  • Logo Suite
  • Brand guidelines
  • E-commerce Website
  • Social Assets
  • Product Photography
  • Print Materials
  • Email Marketing
  • Inventory Management
  • Projection Mapping